Localmint is a platform on which retailers can publish key store details like opening hours and location information. Consumers can then search this platform quickly and easily from any device. As we have the leading retailers’ details already in our system, we are effectively rendering the traditional store locator defunct. The existing platform has been hugely successful at generating traction, with around 850k unique users accessing the service in April across Ireland, the UK and Australia and these numbers are growing by 15% month on month. The next phase of development will see the introduction of social features to the platform that will enable our users to interact with each other within a shopping context. Users will be able to recommend stores and products to friends, as well as post reviews of stores and take other social actions. Our final phase of development will be to provide retailers with the tools they need to interact with the service and our user community. We see huge potential here, as retailers have shown their enthusiasm for sites such as Facebook and Twitter, which were not designed with the retailer / customer relatioA massive opportunity exists for a social platform that is specifically designed with this relationship and shopping activities in general in mind. nship in mind.
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