There was a hilarious moment at the FIFA World Cup in Germany in 2006 when thousands of Dutch football supporters were forced to remove their garish orange trousers and watch their team's game with the Ivory Coast in their underpants. It wasn't the German fashion police that caused supporters such embarrassment - even though they would have been well within their rights to do so. The fact is, the trousers were emblazoned with the advertising logo of a beer company named Bavaria, while the competition was sponsored by Budweiser. The monitoring FIFA officials ruled it a serious case of 'ambush marketing' and the Dutch supporters were forced to either abandon their trousers or be ejected from the stadium. These days, brand protection is vital to protect the rights of the advertiser's product and not all cases of illegal advertising are quite as easy to spot as a pair of orange trousers. Brandshield is a comprehensive online monitoring application for businesses of all sizes that ensures that no one takes advantage of your product or brand name. BrandShield was created by professionals in the brand protection and trademark protection industry with a goal of bringing affordable, strong and ground-breaking technology to empower companies and organizations to manage their brands online and protect them from the many threats that exist on the Internet. BrandShield is a cost-effective application for branding and legal advisers and offers full compatibility in combating online counterfeiting and cyber thieves who can exploit your brand in many ways. It utilizes round the clock monitoring, sophisticated algorithms and targets keywords to safeguard brands against such digital commerce crimes as counterfeiting, 'pay-per-click' ad violations, patent infringement, trademark infringement, domain and typo-squatting and even ambush marketing. The app features tools that uses the cutting edge recognition of patterns to identify major brand-threatening parasites, utilizes machine learning to adjust and deliver improved results based on user actions. It uses sophisticated algorithms that allow brands to prioritize tasks based on the risk level involved as well as proactive enforcement tools. With BrandShield, you are equipped with a 360-degree brand protection and trademark protection tool. The main benefactors of BrandShield will be brand marketers who, at present, spend vast amounts of time and money monitoring the Internet for brand infringements. For every breach they locate, it seems theres another one just around the corner. It makes total sense to let an app do all the hard work for you. BrandShield provides brands with the ability to conduct brand protection activities in-house using limited staff and negating the use of contracting outside vendors. Let's face it, no one knows your product and its past history of trademark and brand infringement better than you do and it seems silly to outsource your monitoring when you can use an app like this to do it yourself. BrandShield allows you to identify the many opportunities to strengthen your domain portfolio and ultimately to increase your revenue. It's the future of brand protection.
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