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Nurture: Simple and Powerful Lead Nurturing!

Nurture is the simplest lead nurturing application aimed at helping businesses and organizations to build & maintain a consistent and personalized communication and conversation with their customers and prospects. Lead nurturing is the future of sustainable and predictable pipeline development and is built on the foundation of carrying on a conversation with potential customers, personalizing the conversation based on their responses and touching base with them often. Nurture makes it all as easy as email for marketers with a hosted web-based application with powerful features that are easy to use.

Nurture helps marketers to build an ongoing conversation with potential customers and track their responses to that conversation generating an ongoing real-time lead activity stream of every potential customer. The lead activity stream can be used by marketers to personalize their conversation with the lead or by the sales team to reach out to the lead when they are thinking about your email message or solution offering, helping to pitch at the right time leading to a higher probability of closure. Nurture is built with an open API and RSS feeds that make integration with 3rd party CRM applications like Salesforce.com a breeze.
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