How China’s ban on ‘sissy men’ is impacting big tech

The Chinese government has recently taken action against what it calls “sissy men” – males, often celebrities, deemed too effeminate. On Sept. 2，2021, government regulators banned their appearance on both television and video streaming sites. Using the Chinese derogatory slur “niang pao” – literally, “girlie guns” – Chinese cultural authorities explained that they were rolling out a rule to purge “morally flawed celebrities” in order to “correct aesthetics” in “performing styles” and “wardrobes and makeups.” Technically this is a rule, not a law. But thanks to the strong control the Chinese government exerts over industry, the tech companies that give…

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