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Microsoft’s splurge on Activision Blizzard could mainstream the metaverse


Microsoft’s $68.7B splurge on Activision Blizzard is huge news for gaming, but the company has also pointed to its impact on another market: the metaverse. In a press release announcing the deal, the Xbox owner said the deal will “provide building blocks” for the metaverse. Satya Nadella, Microsoft’s chairman and CEO, reiterated the point in a letter to shareholders: Gaming has been key to Microsoft since our earliest days as a company. Today, it’s the largest and fastest-growing form of entertainment, and as the digital and physical worlds come together, it will play a critical role in the development of…

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