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How my company used social media to increase traffic and revenue — for free


You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice requires a budget—a budget you don’t have? What happens then? I’m the founder of a small sustainable, socially responsible, and zero-waste fashion label that works with a community of women single parents in North Macedonia. Operating from a country with such limited resources can be, to put it mildly, challenging. I founded the company back in 2013. It started as a marketplace for local designers, which quickly expanded to cover international designers from all over the world. Four…

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