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Meta’s new slogans aren’t impressing branding experts — or metaverse veterans


If you thought the Meta rebrand was merely trying to salvage a tarnished reputation, Mark Zuckerberg has conclusive evidence that you’re wrong. The Facebook founder has unveiled a new set of “values” to reflect the profound transformation of his beleaguered baby. But can the new slogans transform the company’s fortunes? We asked branding experts and metaverse veterans. 1. Live in the Future The social media — sorry, metaverse — juggernaut has ditched its old motto of “be bold.” In its place is the slightly ominous “live in the future.” Gijsbregt Vijn, the founder and managing director of Lemon Scented Tea,…

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