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OpenAI is hiring ad-tech firms to make ChatGPT ads talk back to you


Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed $100 million in annualised revenue, drawn more than 600 advertisers, and reached fewer than a fifth of eligible users. Now OpenAI is […]



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